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All the different sections of the MIDI Made Easy project were being created together at the same time. My overall plan wasn't to just do one thing at a time, I had to work on everything every chance that I had.

In keeping with the original idea of basing the graphics off of TNT's Original Movie, "Pirates of Silicon Valley", I had to setup a mock lighting rig in order to take photos of myself posing in the different outfits. To keep the lighting under control as much as possible I waited until night. It took several takes and multiple backdrops to get the right look. Not to mention repositioning the lights just to get the right effect.

There were 4 different designs for the different versions of the project, Blu-ray, High Definition, DVD, and a "teachers edition" DVD which contained all the data. Different elements between each were the colors, text and the sizes of the inserts themselves, not to mention the different types of discs.

Aside from the physical copies of the project, there was an online aspect. Each one of the episodes was loaded onto the ITunes store and YouTube. For the ITunes store I was only able to upload a specific file type that, at the time, didn't include HD, whereas the YouTube versions were uploaded in full 1080p.

Graphical Concepts
  • Recreate the imagery of TNT's 'Pirates of Silicon Valley', to reinforce the Mac & PC concept
  • keep the overall look consistent to the different styles used by Apple and Windows
  • Apply different looks to each format while maintaining the overall design
"Photo Shoot"
  • Setting up multiple light sources to mimic style
  • Searched outlet stores for "proper" outfits
  • Used multiple backdrops trying to capture different "looks"
Graphics for Inserts / Disc Printings
  • Different Formats include DVD, Blu-Ray, HD-Video
  • Creating and printing different size and styled covers with matching video discs
  • Grey for the DVD format, blue for Blu-Ray and red for HD-Video
  • Adjusted cover art used slim and normal sized cases
Distribution